Make your business indispensable to the marketplace. There are some products and services that can be considered indispensable due to their unique and proprietary nature. Most others have competition and can be replaced. To put yourself in the category of indispensable you have to create and mold your product or service to fit your customer in ways unique to only them.
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To know your client is to listen. There are limitations to every business but if you listen to what the customer is asking for then you can mold your business to fit comfortably with your clients desires.
Anticipate
After you listen then you will be able to anticipate the needs of your customers. This is helpful and it gives the client an unconscious rebuttal when the competition presents similar products and services. The response will be, “my current provider knows our needs and is always ready to meet them.”
Recreate
Always evolve into a higher form of yourself. While staying consistent is beneficial if you recreate areas of your business bigger opportunities will arise. Now you are not only the steady provider but the fresh idea merchant. Recreate yourself daily and make your business the fresh face of your industry.
How have you made yourself indispensable?