Sales: Beat the Bushes

Man with Wings by Photo_MindDo you want to Soar with the Eagles? 

Most people say they do not like sales especially cold calls. You have to Beat the Bushes for sales if you want to be a champion. Cold calls are challenging  because you have overcome fear of immediate rejection. Remember when you acquired the job you have. Remember the courage it took to apply and the confidence it took to land the position. This is confidence you should use to Beat the Bushes for your success.

I was talking to Jason, a great friend of mine and he is a wonderful financial adviser. He had just read an article about cold calling and was so excited about meeting new clients that he customized his opening pitch to fit my business. It went something like this:

Hello Mr. Customer, how are you today?

Customer says, “I’m well”

Wonderful, I would like to speak with you about increasing efficiency in your production packaging and waste streams.  When would be a good time to meet and discuss the possibilities?

Customer says, “I am really busy right now.”

Oh, I understand that is why I am willing to meet you at your convenience.   Which is better for you Tuesday afternoon or Friday morning?

Customer says, “I am just not interested.”

Maybe I can meet you on the way to your car from work and to give you an opportunity to put a face with a voice.

Really there is nothing hard about this approach.  Just keep selling you and your products and services. This is a good approach for finding a job, starting a business or even getting into the school of your choice. So the next time you need something, think like a salesman. Up your sales: Beat the Bushes.

I even re-branded my email to sales@spencerwood.net Adjustments are necessary if you want to soar like an Eagle.